The interface, aimed at teens, is laden with calls to action: 'Dive in', 'Test yourself' and 'Get stuck in!' are all navigation items visible on the Flash-animated homepage.
Many of these sections are restricted, and the site's detailed registration process, requires educational information as well as birthdates and contact details.
Once registered for newsletters and a biannual copy of Altitude magazine, users can also access a free Bebo skin, a breakdown of RAF survival kits, advice on taking exams and pared-down information about RAF career options - it turns out Top Gun didn't tell the whole story of work in a modern air force.
Complementing this resource is an RAF channel on YouTube, which features short documentaries with TV-style production values alongside more YouTube-typical video diary content to demystify the service's various jobs. As a package for web-savvy teenagers, Altitude is a giant step in the right direction.