The week in marketing

- Kellogg ad push

Kellogg is to spend more than £80m on marketing its brands in 2009. Speaking at an industry event, Kellogg marketing director and general manager, snacks, Kevin Brennan, said there would be 'more media pressure' on the company this year. He added that the brand sees TV as a key medium, but will also use digital marketing for brands such as Special K and Nature's Pleasure.

- Triathlon deadline

The deadline for entering the 2009 Marketing Industry Triathlon is 3 July. The race, which takes place on 10 July at Dorney Lake, Windsor, has already attracted participants from major brands and marketing agencies. The team relay event has proved popular, with entries submitted by Tesco, O2, HSBC, Apple, Pizza Express, Royal Mail and Microsoft, among others.

Enter now at www.marketingtriathlon.co.uk

- Orange ad stars Lewis

Hollywood actress Juliette Lewis will star in the next Orange Gold Spot ad. In the ad, the second in a series created by Fallon, Lewis will play the leading role in a 'movie' created by Orange Film Studios. The film is to be a remade version of the 1972 Bruce Lee vehicle Fist of Fury. Orange is also offering its customers the chance to develop an ad for the cinema.

Watch the Gold Spot at marketingmagazine.co.uk

- InBev seeks agency

InBev is searching for a promotional agency to handle an upcoming campaign for Stella Artois. The push follows last year's launch of a 4% ABV variant of the beer, after controversy about the brand's links to binge drinking.

- Pimm's summer push

Pimm's is dropping comedian Alexander Armstrong as a brand ambassador after seven years, as it introduces its summer advertising campaign. The drinks brand will also cease its sponsorship of music events this summer, after the launch of the comedy event Pimmsfest in 2008. The Pimm's bus will continue to be available to festival organisers free of charge.

- Marston's Aussie ad

Brewer Marston's is launching a marketing campaign poking fun at Australians ahead of this summer's Ashes cricket series. The tongue-in-cheek ads include the lines, 'England has history, Australia has previous' and 'We have beer in our blood, Australians have lemon juice in their hair'. The campaign, created by DLKW, will comprise posters and press ads and experiential activity.

- Five adds soap site

Five has launched a website covering TV soap operas. The site, called Holy Soap, will carry news and gossip for shows on networks such as Five, the BBC and ITV. It will also be the official online home of Neighbours and Home and Away.

Jeremy Lee on media at marketingmagazine.co.uk

- Chelsea FC's NBA tie

Chelsea Football Club and the US National Basketball Association (NBA) are in talks to develop mutually beneficial marketing activity to boost their brands and fan base internationally. Earlier this year, NBA commissioner David Stern revealed that the organisation was in talks with the Premier League about marketing and commercial opportunities.

Ed Kemp on sports at marketingmagazine.co.uk

- UNICEF aims for kids

UNICEF has launched an integrated campaign highlighting the importance of children's rights. It is the first time the charity has put the issue at the heart of its activity. The work is intended to encourage supporters to show their commitment to seeing these rights upheld. It will include press ads, inserts and online activity created by Rapp, and focuses on the plight of children forced to live and work on the street.

- M&S offers Pick'n'Mix

Marks & Spencer is to introduce a Pick 'n' Mix range of 18 sweets. The products will launch in September and include chocolate raisins, milk bottles, fruit salads and flying saucers. Pick 'n' Mix will initially be introduced in 100 M&S stores following a trial in April across six stores.

- Walkers in trip push

Walkers has begun an on-pack promotion, Gary's Great Trips, which offers consumers the chance to save money on days out. Offers include savings at Alton Towers and Thorpe Park, while consumers can also win VIP trips to events such as the V Festival and the 2009 MOBO Awards.

- Amnesty films it

Amnesty is to send a hard-hitting anti-torture film, 'Defy Them', to its members this week. It will ask them to forward the clip to a friend to encourage them to join the human rights organisation. The 90-second film will also be sent to people whose membership has lapsed, to encourage them to renew.

- L'Oreal loses lawsuit

Cosmetics giant L'Oreal, which was last year accused of whitening Beyonce Knowles' skin in an ad, has been found guilty of racial discrimination by a French court over its all-white recruitment policy for its shampoo sales teams.

- Virgin in travel site

Virgin Atlantic has launched vtravelled.com, a social networking site focused on travel.Designed by creative agency ATTIK, the site includes trip inspirations and information on holiday destinations.It also features a 'trip pod' tool, which pulls together travel information from other sites on the web to form a custom guide.

- Charity auctions bags

The Prostate Cancer Charity is aiming to raise funds and increase awareness of the illness by auctioning bags on eBay that have been personalised by celebrities. Ricky Gervais, Jade Jagger and Rio Ferdinand are among the stars to have contributed bags.

- Woolworths in web relaunch

Woolworths has relaunched as a web-only retailer, aimed at British families.

Marketing activity, created by The Brooklyn Brothers, broke over the weekend, with a cinema spot and outdoor activity.

Initially, the site relaunch will not be promoted on TV. The creative, called 'Training day' shows toys and items of clothing working out before they are sold. It is also intended as a metaphor for the brand improving as the site is updated.

The retailer has created a reward scheme called the Very Important Families (VIF) Club, through which registered users can receive perks such as cinema tickets for Saturday mornings. Woolworths has partnered with Cineworld across 66 of its UK cinemas for the Saturday showings, known as Movies for Juniors.

MOST READ
Marketingmagazine.co.uk's most clicked-on stories for the week ending 26
June 2009
1. WH Smith and Tesco apologise after promoting Josef Fritzl book as
Father's Day present
2. Ryanair to make passengers load baggage on planes
3. Top 10 puppets in advertising
4. BAA unveils new brand identity for Heathrow
5. Formula One row puts sponsor brands on alert
6. Woolworths returns as internet retailer
7. Michael Jackson was an advertising icon
8. British Airways set to axe OpenSkies subsidiary

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