Media Road Test Glastonbury Festival

- What's new?

This year's festival has just ended and founder Michael Eavis is already drawing up a list of artists he wants to perform at next year's 40th-anniversary event.

- What's in it for festival-goers?

Aside from the threat of dysentery and risk of exposure to the elements, Eavis and co-organiser, daughter Emily, put together an eclectic bill. Old rockers like Bruce Springsteen lined up alongside chart stars such as Dizzee Rascal this year. Even those interested in performance arts and freeform middle-aged dance acts were not disappointed.

- What's in it for advertisers?

The BBC holds the exclusive broadcast rights, but The Guardian, Q and The Observer also have a strong presence. Orange's marquee, where people could charge their mobile for free, proved popular, while campaigns by charities such as Oxfam and WaterAid also put in a strong showing. There was a notable and surprising lack of sampling, though. The diversity of the relaxed audience should make 2010's festival an even bigger event as Glastonbury walks the tightrope between the ethical and commercial.


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