V Festival is now in its 14th year and has almost 200,000 registered users. It aims to use De-construct to extend interest beyond the physical event by creating a digital community and festival buzz all year-round.
The website will be developed in the run-up to the event in August and will stream the event online during the festival. Community enhancements will be the focus of future developments, offering users a festival forum, richer profile functionality and enhanced image and video galleries. The site will be complemented by live twitter feeds and news updates aggregated by Cake Group along with artist content.
De-construct will work closely with V Festival's newly appointed digital sales house W00t Media to develop ads on the site.