The week in marketing

- Crimestoppers heroes.

Crimestoppers is rolling out a national print and outdoor ad campaign to drive awareness and remind the public that it guarantees anonymity to those who offer it information about crimes. The campaign for the charity, by ad agency Amaze, shows members of the public dressed as well-known superheroes such as Batman.

- OFT rules on Ryanair

Ryanair has been forced to increase the clarity and transparency of its advertising and website following an investigation by the Office of Fair Trading (OFT). The Advertising Standards Authority (ASA) referred the airline to the OFT last year after it persistently breached ASA rules on misleading advertising. More than 100 complaints to the ASA were not investigated in the interim between the referral and ruling.

- Meerkat returns

Comparethemarket.com has unveiled its latest TV and viral ad featuring entrepreneurial Russian meerkat Aleksandr Orlov. The ad, created by VCCP, shows Orlov addressing viewers through a Punch and Judy-style puppet show in which he highlights the difference between his site, Comparethemeerkat.com and Comparethemarket.com.

Watch the ad at marketingmagazine.co.uk

- VW's positive push

Volkswagen is launching a national TV campaign encouraging consumers to be positive during the recession. The ad, for its Passat estate model, features a banker leaving his place of work after being made redundant. He walks around the City of London looking at doom-laden headlines and empty high-street shops, singing the Morecambe and Wise song Positive Thinking.

Watch the ad at marketingmagazine.co.uk

- Samsung unveils Jet

Samsung has launched a TV ad campaign for its Jet mobile handset. The spot is the first for Samsung by Grey London and carries the strapline 'Impatience is a virtue'. The ad features a group of people 'living for the moment', and spans TV, cinema, press, outdoor digital, retail, PR and direct activity.

- Penguin hires Block

Penguin has appointed Block Interactive to build a site to back the publication of And Another Thing by Eoin Colfer, its commissioned sixth instalment in The Hitchhiker's Guide to the Galaxy series of books, created by Douglas Adams. The site will bring together communities of fans using social networking sites Twitter and Facebook, as well as running user competitions and games.

- Yahoo! hires Baldwin

Yahoo! has appointed Penny Baldwin to the new role of senior vice-president, global integrated marketing and brand management, reporting to chief marketing officer Elisa Steele. Baldwin is responsible for brand management, corporate messaging, integrated marketing and advertising. She has been in a consultancy role since March, having previously been managing partner of Young & Rubicam Brands, Y&R Advertising and Wunderman direct marketing.

- Bud debuts 'Lyrics' ad

Diageo Ireland is launching a Budweiser campaign featuring a cover version of The Beatles' 1969 track All Together Now. The TV and cinema ad, created by DDB London and shot from a moving train carriage, shows people spelling out 'All together now' in time to the song performed by The Hours.

Watch the ad at marketingmagazine.co.uk

- Go Ahead Group pitch

Go Ahead Group has called a review of its £7.5m media buying account. The train operator, which runs the Southern, Southeastern and London Midland franchises, will run domestic services on the High Speed 1 link into St Pancras from December. The winning agency will be expected to handle this account.

- TalkTalk repositions

TalkTalk has unveiled its first significant ad campaign under UK marketing director Olivia Streatfeild, coinciding with the completion of its £236m acquisition of broadband provider Tiscali's UK operation. The Carphone Warehouse-owned broadband service will be positioned as Britain's 'brighter phone and broadband company'. The press and outdoor campaign by CHI & Partners broke earlier this week. TV work will follow next month.

- Betfair appoints MCHI

Betting exchange Betfair has hired MCHI to handle its media account following a pitch. The agency picked up the business following a final round against the incumbent agency, WPP's Maxus.

- Heineken hires Iris

Heineken has appointed Iris to handle its sponsorship of the UEFA Champions League, following a pitch. The agency will be responsible for devising a global activation strategy to promote the sponsorship below the line. It will also create a global toolkit to drive retail sales through point-of-sale and experiential activity. The campaign is expected to break in the third quarter of the year, to coincide with the group stage of the UEFA Champions League.

- Ted Baker youth line

Ted Baker, the British designer label, is to launch a range of clothing this autumn aimed at younger people, backed by a campaign with a music and entertainment theme. The fashion retailer is repositioning itself with the Born by Ted Baker line, which will be promoted through digital activity created by Holler. The agency was awarded the business following a pitch.

- Eurostar regional ads

Eurostar will run its first regional marketing activity to target travellers outside London and the South East of England. The campaign targets consumers in areas with a direct link to St Pancras and Kings Cross stations. Press and outdoor ads, by Fallon, will run in cities including Leeds, Sheffield, Birmingham and Nottingham. While they will follow a similar theme to Eurostar's 'Little break, big difference' campaign, the ads will show travellers on the train to France rather than in Paris itself.

Profile, page 26

- BAA airports media pitch

BAA kicks off a pitch for its airport media sales contract on 20 July, following the termination of its £500m advertising arrangement with JCDecaux Airport earlier this year.

The tender spans all BAA airports - Gatwick, Heathrow, Stansted, Southampton, Aberdeen, Glasgow and Edinburgh - and the Heathrow Express train service. Media owners may pitch for one or more airports and Heathrow Express as combined or separate entities.

The pitch will span outdoor, TV, promotional, experiential and sponsorship activity. The contract, the duration of which is negotiable, commences in May 2010.

The successful company or companies will be notified before the end of the year.

JCDecaux Airport ended its deal with BAA in April, seven years ahead of schedule.

MOST READ

Marketingmagazine.co.uk's most clicked-on stories for the week ending 3 July 2009

1. Marketing's Design Agency League Table 2009
2. Unilever reviews media accounts in key global markets
3. Smirnoff drops purity strategy for social push
4. Aston Martin partners with Toyota to launch supermini car
5. Sara Lee marketer Margaret Jobling leaves to join Cadbury
6. Air New Zealand cabin crew appears nude in TV campaign
7. Tango breaks humorous ad campaign for Tango With Added Tango variant
8. Diageo relaunches Tanqueray gin with return to 1940s-style bottle

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