The National Archives urges companies to maintain their archives to protect brand heritage

LONDON - British companies are being urged to protect their brand heritage by maintaining their archives.

The move comes as a number of brands such as Hovis, and Marks & Spencer, Persil and Radox launch heritage and nostalgia campaigns to promote their ranges.

Yesterday, Marks & Spencer's Sir Stuart Rose spoke of the need to preserve corporate heritage or at risk of losing it

Rose said: 'We're celebrating 125 years of M&S this year and most of what we have delivered to mark our birthday has been inspired by our wonderful archive collection. Businesses can learn so much from their pasts that is relevant to today's consumer.

'Unless we take action now to preserve our corporate heritage we are at risk of losing it - which is why M&S is pleased to be supporting the work of The National Archives.'

The appeal came at the launch event of government agency The National Archives' new publication, Corporate Memory, a guide to managing business archives. Among the case studies cited are Diageo (Guinness), Thomas Cook, Boots, HSBC and Marks & Spencer.

It shows how businesses can use their archives to explore new markets, provide legal and regulatory protection and succeed in competitive markets.

 

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