The week in marketing

- Seafish in health push.

Seafish, the body responsible for promoting seafood, is launching a campaign to highlight its 'two-a-week' message and the benefits of eating fish regularly. Next month, every fishmonger in the UK will be sent a promotional pack, including posters and leaflets, to target groups with a higher risk of health problems, such as overweight men and pregnant women. Seafish is also conducting research with the major supermarkets into the customer experience at their fish counters, and has set up Facebook and Twitter pages. The leaflet campaign was created by marketing agency 3x1 Communications.

- Drinks trade plots ads

Alcohol producers, retailers and drinks trade bodies have joined forces to launch a £100m responsible-drinking campaign aimed at young adults. The 'Campaign for Smarter Drinking' is backed by more than 45 companies including Molson Coors, Carlsberg UK, Tesco and Diageo, and will operate in partnership with the government and Drinkaware. Other backers include JCDecaux, the Advertising Association and the British Retail Consortium.

Preventative measures, page 13

- Stilton opts for chef

The Stilton Cheese Makers Association has signed up young TV chef Gizzi Erskine as a brand ambassador. The aim is to disassociate 'the King of English Cheese' from its erstwhile image of elderly men with Port and cigars.

- Triathlon video

The video of the 2009 Marketing Industry Triathlon, which took place on 10 July and attracted nearly 500 competitors, is now available to watch online.

Watch the video at www.marketingmagazine.co.uk

- MasterCard food link

MasterCard has tied up with Square Meal, the corporate dining and entertainment listings service, as part of its 'Priceless' campaign. Customers will be able to access rewards and discounts at restaurants and bars when they book a table through a dedicated microsite.

- Orange in TV push

Orange has launched a TV campaign to promote its RockCorps volunteer programme. The music-led scheme asks for volunteers to give up four hours of their time to help in their local community, in return for tickets to special concerts. The ads will showcase the work already done and use the strapline 'Together we can do more'. The push, which runs until September, coincides with upcoming Orange RockCorps gigs in Manchester and London.

- Barclaycard music tie

Barclaycard is launching a website offering its customers exclusive access to gigs and tickets. The site is part of the payment brand's wider attempt to position itself closer to live music. It will enable Barclaycard customers to reserve tickets, and offer the chance to attend one-off gigs and enter competitions to win tickets to concerts by bands such as Kasabian, the Pet Shop Boys and Depeche Mode.

- Churchill hires Sykes

Churchill Insurance is rolling out a campaign for its home insurance offer, starring TV presenter Melanie Sykes, who is best known for appearing in bitter brand Boddingtons TV campaigns in the 90s.

- M&S in £5 pizza deal

Marks & Spencer has launched a £5 pizza meal deal as it fights back against rival supermarkets undercutting its original £10 meal deal. Customers will be able to choose from a selection of M&S' wood-fired pizzas, a salad and garlic bread. It follows M&S' 'dine in for two for £10' promotion, which offered consumers a range of main courses, a side dish, pudding and a bottle of wine.

- Npower heads for loft

Energy company Npower has unveiled the second phase in its energy-efficiency TV campaign, which stars Aardman Animation characters Wallace and Gromit.The 30-second ad, created by Beattie McGuinness Bungay, shows the pair attempting to install roof insulation using sheep. It aims to highlight the benefits of insulating a loft properly. It will break tomorrow (Thursday) during The Home Show on Channel 4.

- Mika woos loyal

Pop star Mika is launching a loyalty scheme on his website enabling fans to earn points that can be traded for rewards. The more active a fan is on the site, the more points they will earn. Points are awarded for creating a profile, adding comments and uploading content as well as buying products. Rewards include free music, video downloads and screensavers. A private acoustic show from Mika is also on offer.

- Visit Wales status quo

Visit Wales has retained Wieden & Kennedy and Partners Andrews Aldridge to handle its advertising and direct marketing accounts. The business was awarded after a competitive pitch, which was handled by the AAR. Visit Wales initially called a review in 2007, but it was postponed to confirm EU funding.

- Forces body plots ads

The Soldiers, Sailors, Airmen and Families Association Forces Help has launched a campaign to raise money to help troops and their families, following the recent spate of deaths and injuries in Afghanistan. The push, which launched last week, will run until 1 August and comprise ads in the national press and online banners.

- Motorola picks Ogle

Motorola has appointed William Ogle as chief marketing officer for its mobile devices business. Ogle will report to Sanjay Jha, co-chief executive of Motorola, and lead all marketing and branding for mobiles. He joins from Samsung Telecommunications America, where he was chief marketing officer.

- Casino hires agencies

InterCasino has drawn up a roster of agencies to create campaigns that will be intended to generate customer loyalty. The casino company's roster will include Isobel, Michael Peters & Partners, WDMP and WebCertain.

- Cinemas hit seven-year high

Cinema ticket sales in the UK have reached a seven-year high, according to the Cinema Advertising Association (CAA).

Its figures showed that the value of cinema admissions for the first half of 2009 was almost £83m, making it the most successful initial six-month period since 2002.

Oscar-winning British film Slumdog Millionaire remains the most successful movie in the UK this year, with box-office takings of £31.6m. It is followed by Monsters vs Aliens and sci-fi blockbuster Star Trek.

The CAA added that British cinemas had attracted a total audience of 12.5m people in June.

MOST READ

Marketingmagazine.co.uk's most clicked-on stories for the week ending 17 July 2008

1. Tesco Personal Finance marketing director Paulette Rowe leaves
2. How marketers can recession-proof their jobs
3. British Gas ad campaign attacks EDF Energy's Green Britain Day
4. UK Film Council looks to brands to help fund British films
5. Red Bull to launch Energy Shot drink in the UK
6. Consumers tire of price-led promotions and are ready for hope-filled
messages
7. Sony UK to consolidate its roster of 130 agencies
8. Brands like McDonald's and Reckitt Benckiser build awareness with
employees and consumers

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