FST, hired following a pitch, will produce a monthly email newsletter and microsite, due to launch next month. The eCRM programme is designed to provide ideas and inspiration to the growing number of customers who interact with Habitat online.
The digital newsletter will showcase the Habitat range and update customers on current interior decorating trends and the latest store news. Recipients will also be able to click through to a magazine microsite.
Habitat recently came under fire for using the Iran election and interest in products such as the new Apple iPhone to help publicise money-saving discounts at its stores on Twitter. It used its Twitter account to add keywords, known as hashtags, to Tweets.