The week in marketing

- GM assigns UK ads.

General Motors has consolidated its £30m UK retail advertising business into McCann Birmingham. The account, covering the Vauxhall, Chevrolet and Saab brands, was previously handled by DLKW and BMB. McCann Birmingham will start working on the account in November.

- 2012 partner kudos

London 2012 has thanked its official partners via an integrated campaign to celebrate 'three years to go' until the Olympics comes to the capital. Press ads, created by McCann Erickson, express gratitude to global partners including Coca-Cola and McDonald's, as well as domestic supporters, such as Lloyds TSB, British Airways, Adidas, EDF Energy and BP. With three years until the opening ceremony, LOCOG has raised £530m of its £650m target for domestic sponsorship.

Ahead of the Games, page 14

- Divine berry bars

Fairtrade chocolate brand Divine is adding a 10th variant to its 100g range. The Dark Chocolate with Raspberries bar launches in September.

- Lotto birthday push

The National Lottery is celebrating its 15th anniversary with a viral competition and social-networking campaign. The drive, created by greenroom@momentum, is intended to raise awareness of the £23bn raised by Lottery players for good causes since the game began in 1994.

Watch the viral at

- Dove in deo activity

Dove is to run digital and experiential activity to drive sales of its Invisible Dry and Hair Minimising deodorants. The Unilever brand is aiming to encourage people to try Dove Invisible Dry with a global campaign called 'the Inside Out Challenge', following similar activity in the US in 2006. The push will encourage consumers to turn their tops inside-out to see that the deodorant leaves no white marks. Dove also plans to run a recommend-to-friends campaign to promote its Hair Minimising deodorant next year.

- Skin Bliss signing

Imperial Leather has recruited a contestant from reality TV programme Britain's Next Top Model to be the face of its Skin Bliss shower-lotion range. Sophie Sumner was runner-up on the Living TV show. To launch the year-long campaign, the model lathered up with Skin Bliss in a mobile shower in Soho Square.

- Portsmouth shirt deal

Premier League football club Portsmouth has secured as its principal sponsor. The news comes days after the club's takeover by Dubai multimillionaire Sulaiman Al Fahim. The Jobsite logo will appear on team shirts, the club website, match-day programmes, tickets and merchandise.

Ed Kemp on sports marketing at

- Real Crisps revamp

Real Crisps has overhauled its identity and added flavours to its range. The new-look packaging for the hand-cooked crisps and chips was designed by Big Communications.

- Sainsbury's upgrade

Sainsbury's has relaunched its website, as it looks to compete with Tesco and Asda in non-food ranges. Sainsbury's is introducing 8000 non-food products to the site. Its UK internet traffic share fell behind that of Asda between March and June, according to Hitwise.

- TomTom promotion

TomTom has promoted Alain Pakiry to senior vice-president, marketing, for its consumer business unit. Executive vice-president of marketing Alex Batchelor recently left the company earlier this month.

- WKD in safety work

WKD producer Beverage Brands is launching a poster campaign, created by Big Communications, to encourage people to look after friends when out drinking. The 'Look after your mates' push, which targets 18- to 25-year-olds, conveys the message that the only good night out is a safe one. The firm hopes to enlist the support of licensees and will send 75,000 campaign packs to about 30,000 outlets by the end of the summer.

- Relentless adds shot

Coca-Cola is launching an energy shot under its Relentless brand. The 50ml shot is available in stores from this week and provides about the same amount of energy as half a 500ml can of Relentless.

- Asda forks up bike ad

Asda has pulled a TV ad for a £70 adult's mountain bike, following criticism that the bikes featured in the ad were not assembled correctly. Asda said it would develop a new ad with Fallon to promote the self-assembly bikes. The Association of Cycle Traders slammed the supermarket for featuring bikes with their forks put on backward, which would be impossible to steer properly.

- Bresh steps up

VisitBritain has promoted Laurence Bresh to the position of marketing director. He replaces Michael Bedingfield, who left the organisation to become chief executive of Tourism South East. Bresh has been VisitBritain's regional director for Europe for the past year. He began his career at supermarket Safeway, before joining the British Tourism Authority in 2001.

- Carex plots flu push

PZ Cussons handwash brand Carex will launch a 'Healthy habits' campaign this autumn to promote hand-washing as a way to prevent the spread of illness. Sir Liam Donaldson, the government's chief medical officer, announced last week that the swine flu virus could claim up to 65,000 lives across the UK this winter.

- Hawken joins Renault

Former Skoda and Audi marketing chief Chris Hawken is to join Renault as brand communications manager. Hawken, who left his role as brand communications manager at Audi last year, will join the French car maker on 1 September, when he will take responsibility for Renault's UK advertising. After leaving Audi, Hawken established brand consultancy Blue Tangerine, and recently worked with the Evening Standard newspaper.

- PartyGaming poach

Matt Robinson has left his position as vice-president of brand marketing at online gambling brand to join rival PartyGaming in the lead UK marketing role. He will report to chief marketing officer John Welch, who joined last week from Centrebet. PartyGaming brands, include PartyPoker, PartyBingo and PartyCasino.

- Sky backs bikes

Sky has announced a series of mass-participation summer cycling events. The Skyride events support Sky's partnership with British Cycling and will take place in four cities this summer. The rides are part of Sky's push to get 1m people cycling by 2013.

- Tate & Lyle targets families

Tate & Lyle is attempting to raise awareness of its classic Lyle's Golden Syrup brand among a younger audience by launching a campaign aimed at young mothers.

The activity will use the strapline 'The essential taste in every childhood' in an attempt to encourage families to use Golden Syrup in recipes. The work will seek to 'undemonise' sugar and promote it as an essential part of a balanced diet.

Marketing plans include Tate & Lyle's first social media activity, sponsored content, and a dedicated website created by agency Maynard Malone. The agency is also overhauling Tate & Lyle's consumer website,

MOST READ's most clicked-on stories for the week ending 24 July 2009

1. Thomas Cook appoints Campbell Lace to £9m ad brief
2. Government becomes UK's biggest advertiser
3. Moonlighting marketers: from vibrators to boutique hotels marketers
apply skills to their own brands
4. Portsmouth FC signs shirt sponsorship deal with
5. Harry Potter studio casts Hogwarts spells on Twitter
6. O2 marketers launch luxury sex-toy line in their spare time
7. Insurance brands in upmarket shift
8. Government draws up Code Red swine flu communications strategy


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