- The second listing pushes to SABMiller's Nick Fell's management profile.
- The third and fourth results are for LinkedIn profiles, the first for Ogilvy's Fell.
- The fifth listing refers to an executive profile on BusinessWeek for SABMiller's Fell.
Verdict - Of the two well-known people in media and marketing circles with the name Nick Fell, the Ogilvy planner accounts for two out of the top three results. However, the scale of SABMiller means that the Nick Fell we are interested in has a high profile on business websites.
Action - Fell could run his own marketing blog, with a link to it on the SABMiller corporate website, to take the top Google spot. Having used YouTube to outline SABMiller's strategic priorities in the past, he should use video and blogs to keep his agenda in the news.
Don't tell my mum
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