The triple-Olympic gold medallist won the men's 100m at the IAAF World Championships in Berlin on Sunday, setting a new world record time of 9.58 seconds.
The athletic footwear and sportswear brand has distributed foam ‘Bolt Arms' to fans around the stadium in tribute to Bolts trademark pre- and post-race posturing.
Bolt, 22, won the 100m final by 2m in Puma spikes with the question ‘Who Faster?' embroidered into the heel.
He now turns his attention to the 200m and 4x100m relay, for which he also holds the world records.
Another Bolt sponsor, Jamaican mobile operator Digicel, is planning a party for the athlete when he returns home. Bolt is also sponsored by Gatorade.