The week in marketing

- Ovarian Cancer ads

Silent Witness star Emilia Fox is fronting the UK's first ad campaign to raise awareness of the symptoms of ovarian cancer. The 'Remember the symptoms' activity for Ovarian Cancer Action has been created by RKCR/Y&R. It gives information about the common symptoms of the disease, including persistent bloating and eating difficulty, and encourages women to seek medical advice. The ad will appear in donated space in publications including the Financial Times, as well as across IPC Media's female-focused websites.

- Foley exits Aldi

Aldi UK and Ireland managing director Paul Foley has left the retailer 'by mutual consent'. Foley, who worked at the deep-discount chain for 20 years, has left to pursue new business interests. He will be replaced by Armin Burger, a director at Aldi who has previously run its operation in Austria. The company said its plans for future development are unchanged.

- Trabant returns

The Trabant, a symbol of Communist East Germany, is being revived as an environmentally friendly electric car, to be unveiled at next month's Frankfurt Motor Show. The original Trabant, whose name means 'foot soldier', was famous for its poor reliability and the tendency of its two-stroke engine to produce vast amounts of smoke. However, the new Trabant nT model has a vastly higher specification, with solar panels, an emergency petrol tank and a range of 150 miles between charges.

- Anti drug-driving ads

The government has launched an ad campaign spanning TV, print, outdoor, online and radio to highlight the perils of driving after taking drugs. The £2.3m push warns that police can spot signs of 'drug-driving' when they stop drivers for other offences. The work was created by Leo Burnett.

- Palm team changes

Simon Lloyd, marketing director, EMEA, at Palm, has left after less than a year, without a job to go to. The smartphone company is understood not to have replaced Lloyd directly, but to have appointed ex-Motorola marketer Rachael Ward to head marketing in a restructure of the team.

- Microsoft-Nokia tie

Microsoft is collaborating with phone manufacturer Nokia to install a version of Office on its handsets. For Nokia, the collaboration signals a fightback against Apple and BlackBerry manufacturer Research in Motion; Microsoft hopes to gain leverage against Google and others that provide free web-based apps on different handsets. The first apps under the 'Microsoft Office Mobile' brand will be rolled out on Nokia Eseries handsets, which are aimed at business users.

- Nestle waters slide

A slowdown in sales of bottled water has driven Nestle to cut its full-year growth forecasts. The company, which owns the Vittel brand, reported that global sales of bottled water had slipped 2.9% to £2.6bn in the first half of the year.

- Umbro top job

Nike has promoted marketer Trevor Cairns to the role of chief marketing officer at Umbro, replacing Tim Parkinson, who left Umbro earlier this summer. Parkinson left without a job to go to, after just a year in the top marketing job. He had been drafted into the role at the Nike-owned football sportswear and equipment brand last May from his role as Nike Southeast Asia marketing director. His previous 15-year career in advertising included spells at Ogilvy, BBDO and Wieden & Kennedy Amsterdam, where he worked on several major campaigns for Nike.

- Suzuki activity

Japanese car manufacturer Suzuki is launching two campaigns that are intended to help sustain a recent surge in sales. The marque has benefited from the ongoing government car scrappage scheme, with July sales of new cars up 58% year on year. Suzuki is hoping the campaigns will further develop brand awareness. The first executions, developed by incumbent agency nexus/h, address consumers' financial worries. The ads introduce the brand strapline 'We're here for you' and promote Suzuki's 0% finance deal.

- Revlon restructures

Cosmetics firm Revlon is to appoint a top UK marketer following the departure of its marketing director, Graeme Bralsford, amid an internal reorganisation at the company. Bralsford joined Revlon from Yves Saint Laurent Beaute. Prior to this, he was marketing manager at Elizabeth Arden. It is not clear whether Bralsford has a new job to go to. Revlon said that the changes in its UK marketing operation were part of an ongoing global restructure. In March 2008, Revlon signed up supermodel Elle Macpherson as its global brand ambassador.

- New Portman chair

The Portman Group has appointed Seymour Fortescue as chairman. He replaces Mark Hunter, chief executive of Molson Coors Brewing Company, and becomes the first person from outside the drinks industry to lead the trade group. Fortescue, a former head of marketing at Barclays Bank, has also been chief executive of both Barclaycard and the Banking Code Standards Board. Fortescue said: 'The Portman Group is already a highly respected alcohol regulator and is a key player in addressing the adverse aspects of our drinking culture. I firmly believe that self-regulation based on a tough code of practice that is rigorously monitored and enforced is the right way forward.'

- eBay hires Titan boss

eBay Advertising has appointed Rob Bassett as its head of integrated partnerships as the online auction business attempts to run more advertising campaigns alongside its marketplace. Bassett joins the business from Titan Outdoor, where he held the position of group head of sales and was responsible for overseeing client relationships on key accounts as well as driving new business.

- BA 'opportunity' ads

British Airways is to return to UK TV advertising for the first time in two years with activity centred on the theme of opportunity. The ads, which have been created by Bartle Bogle Hegarty, break next month. The airline's last UK TV campaign, which broke in September 2007, showed cabin crew handing out drinks in Sydney, Australia.

- Heathrow book event

BAA has hired Swiss writer Alain de Botton to create a book about life at Heathrow. De Botton will be writing in Terminal 5 throughout this week. Ten thousand copies of the book, to be published next month, will be given to travellers passing through the airport. The event has been devised by PR agency Mischief.

- Marlboro to add sub-brand

Cigarette brand Marlboro is set to launch an as-yet-unnamed brand in the UK. It will be the first NPD launch for brand-owner Philip Morris since 2007, when it debuted Marlboro Silver.

The brand's product portfolio includes Marlboro Red, Marlboro Gold (previously called Marlboro Lights), and Marlboro Menthol. A trial version of the new product in Russia came in packs styled like cigarette lighters, with the top opening at the side rather than the front.

MOST READ's most clicked-on stories for the week ending 14 August 2009

1. Tesco mounts teaser campaign for Tesco Clubcard 2 launch

2. Tesco Clubcard 2 revealed - retailer to double up rewards on all purchases

3. Asda plans social networking site

4.'s success makes rival price-comparison sites re-evaluate their strategies

5. Marlboro to unveil first new cigarette brand in two years

6. The Marketing Profile: Phil Thomas of Reckitt Benckiser

7. Bikini-themed coffee shop to launch in UK

8. Manchester United secures new sponsor for three-year deal.


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