Sainsbury's launches catalogue to promote non-food products

LONDON - Sainsbury's this week is launching its first home catalogue to support the retailer's new non-food online offer.

The 98-page catalogue features about 20% of the entire online range and is designed to give people a ‘taster' of what is available on the website. 

Tanya Lawler, director of direct channels at Sainsbury's, said: ‘We aim to grow our non-food revenue by one third over the next year, and online will play a big part in that. The sainsburys.co.uk catalogue is designed to fit into a briefcase or handbag and make it easy for people to see the broad range of what we now sell, and whet their appetite so that they log on to check out our full offer and buy online.'

Sainsbury's re-launched its website last month, which for the first time allowed consumers to purchase non-food products online. The site has initially offered 4,500 non-food products which is due to rise to 8,000 by September.

The catalogue has been divided into sections: Kitchen; Living and Dining; Bedroom; Home; Bathroom; Technology; DIY; Sports and Leisure; Toys and Luggage.  Catalogues have been mailed out to customers who receive Sainsbury's ‘Fresh Ideas' magazine and will also be available free at all Sainsbury's stores from this week.

 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message