The humorous idents will show Comet sales staff being quizzed by customers and answering product and service related questions. The accompanying strap line is "Whatever the question - Comet, Sponsors of Who Wants To Be A Millionaire?" The idents will run from 1 September until 3 November.
ZenithOptimedia negotiated the deal and the idents created and produced by advertising and branding agency Addiction London. The package includes a 15-second pre-roll, 10-second break bumpers and a 5- second bumper end.
Comet head of marketing Bill Moir said, ‘Our established colleague training is one of the most advanced in the market, which sets us apart from other retailers. The sponsorship is the perfect platform for us to demonstrate our staff's expert knowledge to our customers.'