Top 10 brand-ambassador break-ups

LONDON - From Kerry Katona and Iceland to Gary Glitter and the Young Person's Railcard, Marketing reviews several celebrity and brand matches that weren't made in heaven.

1. Kerry Katona & Iceland

For years, Kerry Katona's Iceland ads were a regular on Marketing's annual 'Irritating ads' survey, but the retailer ignored moaning from the middle class and stuck with a woman who struck a chord with people who actually shopped in its stores. However, recent allegations by a Sunday paper that Katona had taken cocaine did not jive with the store's strapline 'That's why mums go to Iceland.'

2. Gary Glitter & the Young Person's Railcard

In the late 1980s, British Rail raised the upper age limit for the Young Persons Railcard to 25. Many rail stations displayed a poster of Gary Glitter, his glam-rock mascara smeared by tears, and the text ‘For a limited period, we're offering a Young Persons Railcard to people who are older. (Sorry Gary, not that much older.)'  

3. Michael Vick & Nike

Nike halted sales of the sports shoe Air Zoom Vick V after Atlanta Falcon quarterback Michael Vick was convicted of dog-fighting. The outrage was so great that Reebok, which is the official uniform supplier of the NFL, even stopped selling Vick's replica jersey.

4. Vic Reeves & Churchill car insurance

After comedian Vic Reeves pleaded guilty to charges of driving under the influence of alcohol, Churchill ended a five-year relationship, leaving the Churchill dog to find someone else to talk to.

5 Michael Phelps &  Kellogg

Kellogg. did not review its sponsorship contract with Michael Phelps, who won eight gold medals at the Beijing Olympics, after he was photographed smoking marijuana at a college party.

6. Chris Brown - Wrigley

Wrigley pulled a Doublemint chewing gum TV ad that had been running in the US featuring R&B star  Chris Brown after he was arrested for domestic violence charges. The singer of 'What Them Girls Want' pleaded guilty in the Los Angeles Superior Court for assaulting his then-girlfriend Rihanna.

7. Helena Bonham Carter & Yardley

Actor Helena Bonham Carter was the face of English cosmetics brand Yardley for a brief period in the 90s, until the she herself questioned the commercial logic of the deal and admitted that she didn't wear much make-up

8. David Beckham & Brylcreem

At the turn of the millennium David Beckham was the Brylcreem Boy, and soon shaved his head. The company didn't drop him immediately, but subsequent contracts likely contained baldness clauses.

9. Harry Hill & Health Lotteries

VCCP's winning pitch last year to  Health Lotteries was based around TV comedian Harry Hill starring in ads. However, when the agency was allowed to approach  Hill, who is a trained physician, the deal fell through and DLKW picked up the account. .

10 Kate Moss & Burberry

After  the Kate Moss was photographed allegedly taking cocaine in 2005, Burberry was quick to drop the supermodel. Moss has proved the exception to the rule, however, with more than a dozen brands signing her up to appear in advertising within 12 months of the incident.



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