Selected by and named after the brand's master blender, Etienne's Signature Blends will go on sale next month. Variants including Velvet Blend, Vintage Blend and Smoky Blend.
Douwe Egberts, which is owned by the Sara Lee Corporation, also plans to refresh the brand identity and packaging for its roast and ground coffee lines. This will be handled by branding agency Team Creatif and is part of a £1.6m spend on the brand this year.
DE's revamped brand identity and limited-edition line will be supported by radio and print activity.