Brits are drinking stronger alcoholic drinks then ever before

LONDON - Brits are consuming more alcohol than ever due to an increase in alcohol strength even though the number of alcohol drinkers in the UK is decreasing, according to Mintel research.

The survey showed the amount of pure 100% alcohol consumed by British drinkers has increased by 10% since 2000. However, the volume of alcohol consumed, in litres, remains the same.

Jonny Forsyth, senior drinks analyst at Mintel, said "In the 1970s a bottle of wine may have been around 11% ABV. Now the same bottle is more likely to be around 13%.

He added the UK has seen stronger lager become much more popular over the past couple of decades.

The research showed the appeal of binge drinking is decreasing among younger people. It stated the number of drinking three times a week has decreased by 13% amongst 18-24 year old men over the past five years. It has decreased by 26% amongst 18-24 year old women.

However, the research showed that 22% of adults drink more at home than a year ago because it helps them to relax.


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