The campaign, created by Meteorite, breaks 1 September and features the headline ‘One Nation, One Month, 1000 Children'.
The activity, specific to Scotland, features black and white photographs of the children making-up the number ‘1000' and will run throughout September. It spans TV, online, outdoor, press, targeted DM, door drops and PR activity.
World Vision is an international relief, advocacy and development agency. Last month it launched a campaign in Liverpool, with the aim of recruiting 500 sponsors. The regional activity used the strap line 'Liverpool: capital of generosity' and was supported by a campaign tour bus, endorsements from local radio stations Radio City and City Talk, regional press, door-drops, outdoor and online media.