The campaign launched this week, with a free air freshener and 50p refill coupon given to drivers stopping at selected service stations and the Eurotunnel.
Ambi Pur is aiming to take advantage of the increase in families holidaying in the UK. It will be backed by the proposition ‘miles and miles of freshness for your car'.
Creative agency Geronimo developed the idea and previously worked for Sara Lee on its Ambi Pur Puresse campaign in November 2008. Logistics company Kreate is responsible for implementing the promotion.