Overall pre-registrations are said to have risen by more 30 per cent on 2008.
Judging takes place from 6-8 October.
The DMA has made changes to its awards this year to make them more relevant to digital agencies, boosting its categories to 35 to include two new online marketing categories: Best use of social media or viral and Best use of search, natural and paid-for.
Its promotion campaign posed the ‘Big Questions' to practitioners, featuring a Twitter debate on the industry's most controversial issues, as well as an integrated publicity campaign that included email, direct mail.
DMA Awards committee member Cordell Burke took to the streets of Soho sporting a sandwich board with the words: 'is the end of the creative department nigh?'.
Among this year's group of first-timers is Naked Communications, a creative communications agency.
Sponsors include Royal Mail, Equifax, Alterian and Xerox.
For more information about the Awards contact Janet Attwater on tel: 020 7291 3343 or email firstname.lastname@example.org.