Brand Manager of the Week

Karl Gregory, marketing director,
Karl Gregory, marketing director,

Karl Gregory, marketing director,

How would you define marketing?
As a marketer, fulfilling.

What do you enjoy most about your job?
Helping people find love adds a new level of job satisfaction.

What advice would you give someone starting their marketing career today?
Go into the public sector. The government is the country's biggest advertiser.

What makes a good brand manager?
It's easy to get carried away and emotionally involved in a brand you feel passionate about but, taking a logical, analytical view on marketing is really vital if you're going to succeed.

What makes you angry?
Every Sunday, I run around Hampstead Heath and almost always end up breaking my neck tripping over a dog lead.

Which ad campaign do you wish you'd commissioned?
The original Levi's 501 ads. As a teenager, they actually made me believe that if I bought 501s, I would be irresistible.

Do you speak any other languages?
Italian and Maltese. I was born in sunny Malta and learned Italian watching TV.

If you were a brand, what would it be?
Virgin. It consistently does what other people say cannot be achieved, it is outward-looking and prepared to take on new and diverse challenges.

If you could get tickets to any event, what would it be?
Inter Milan vs Man United, part two. I'm an Inter supporter and it would be payback time for Man U kicking us out of the Champions League.




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