Interbrand's Top 100 global brands 2009

LONDON - Google has notched up the biggest rise in brand value, according to Interbrand's latest listing of the 100 most valuable global brands.

The internet search company's value grew 25% over the past year to reach nearly $32bn. In growth terms, it was closely followed by Amazon, which saw its brand equity boosted 22% to almost $8bn.

There were double-digit rises in the technology sector for BlackBerry and Apple, which made it into the top 20 global brands for the first time. Meanwhile, retail brands Zara and H&M also experienced brand value growth, despite the recession. Nestlé and Kellogg were up 13% and 7% respectively.

The economic climate has, unsurprisingly, led to declines in the value of brands in the banking sector. UBS is this year's biggest faller in the list with its value halving over the past year, while financial firms including Morgan Stanley, HSBC and American Express also saw double digit falls.

The top five brands, however, have held onto their positions. Coca-Cola remains at the top for the ninth year in a row, with its value up 3% to $69bn followed by IBM, Micrsoft, GE and Nokia.

Luxury brands have also held onto their value; Ferrari was the best-performing automotive brand. However, Harley Davidson was one of this year's biggest losers dropping 43% of its brand value and slipping from 50th to 73rd in the table.

BusinessWeek/Interbrand Ranking of the Best Global Brands for 2009

2009 Brand valune $m 2009 Brand valune $m % change 08 Country ownership
         1  Coca-Cola            68,734         3%             US
         2  IBM                  60,211         2%             US
         3  Microsoft            56,647        -4%             US
         4  GE                   47,777       -10%             US
         5  Nokia                34,864        -3%             Finland
         6  McDonald's           32,275         4%             US
         7  Google               31,980        25%             US
         8  Toyota               31,330        -8%             Japan
         9  Intel                30,636        -2%             US
        10  Disney               28,447        -3%             US
        11  Hewlett-Packard      24,096         2%             US
        12  Mercedes-Benz        23,867        -7%             Germany
        13  Gillette             22,841         4%             US
        14  Cisco                22,030         3%             US
        15  BMW                  21,671        -7%             Germany
        16  Louis Vuitton        21,120        -2%             France
        17  Marlboro             19,010       -11%             US
        18  Honda                17,803        -7%             Japan
        19  Samsung              17,518        -1%             S. Korea
        20  Apple                15,443        12%             US
        21  H&M                  15,375        11%             Sweden
        22  American Express     14,971       -32%             US
        23  Pepsi                13,706         3%             US
        24  Oracle               13,699        -1%             US
        25  Nescafe              13,317         2%             Switzerland
        26  Nike                 13,179         4%             US
        27  SAP                  12,106        -1%             Germany
        28  Ikea                 12,004        10%             Sweden
        29  Sony                 11,953       -12%             Japan
        30  Budweiser            11,833         3%             US
        31  UPS                  11,594        -8%             US
        32  HSBC                 10,510       -20%             Britain
        33  Canon                10,441        -4%             Japan
        34  Kellogg's            10,428         7%             US
        35  Dell                 10,291       -12%             US
        36  Citi                 10,254        49%             US
        37  J.P. Morgan           9,550       -11%             US
        38  Goldman Sachs         9,248       -10%             US
        39  Nintendo              9,210         5%             Japan
        40  Thomson Reuters       8,434         1%             Canada
        41  Gucci                 8,182        -1%             Italy
        42  Philips               8,121        -2%             Netherlands
        43  Amazon                7,858        22%             US
        44  L'Oreal               7,748         3%             France
        45  Accenture             7,710        -3%             US
        46  eBay                  7,350        -8%             US
        47  Siemens               7,308        -8%             Germany
        48  Heinz                 7,244         9%             US
        49  Ford                  7,005       -11%             US
        50  Zara                  6,789        14%             Spain
        51  Wrigley               6,731        10%             US
        52  Colgate               6,550         2%             US
        53  AXA                   6,525        -7%             France
        54  MTV                   6,523        -9%             US
        55  Volkswagen            6,484        -8%             Germany
        56  Xerox                 6,431         1%             US
        57  Morgan Stanley        6,399       -26%             US
        58  Nestle                6,319        13%             Switzerland
        59  Chanel                6,040        -5%             France
        60  Danone                5,960        10%             France
        61  KFC                   5,722         3%             US
        62  Adidas                5,397         6%             Germany
        63  Blackberry            5,138         7%             Canada
        64  Yahoo!                5,111        -7%             US
        65  Audi                  5,010        -7%             Germany
        66  Caterpillar           5,004        -5%             US
        67  Avon                  4,917        -7%             US
        68  Rolex                 4,609        -7%             Switzerland
        69  Hyundai               4,604        -5%             S. Korea
        70  Hermes                4,598         1%             France
        71  Kleenex               4,404        -5%             US
        72  UBS                   4,370       -50%             Switzerland
        73  Harley-Davidson       4,337       -43%             US
        74  Porsche               4,234        -8%             Germany
        75  Panasonic             4,225        -1%             Japan
        76  Tiffany & Co.         4,000        -5%             US
        77  Cartier               3,968        -6%             France
        78  Gap                   3,922       -10%             US
        79  Pizza Hut             3,876        -5%             US
        80  Johnson&Johnson       3,847         7%             US
        81  Allianz               3,831        -5%             Germany
        82  Moet & Chandon        3,754        -5%             France
        83  BP                    3,716        -5%             Britain
        84  Smirnoff              3,698         3%             Britain
        85  Duracell              3,563        -3%             US
        86  Nivea                 3,557         5%             Germany
        87  Prada                 3,530        -2%             Italy
        88  Ferrari               3,527         0%             Italy
        89  Armani                3,303        -6%             Italy
        90  Starbucks             3,263       -16%             US
        91  Lancome               3,235        N/A             France
        92  Shell                 3,228        -7%             Netherlands
        93  Burger King           3,223        N/A             US
        94  Visa                  3,170        -5%             US
        95  Adobe                 3,161        N/A             US
        96  Lexus                 3,158       -12%             Japan
        97  Puma                  3,154        N/A             Germany
        98  Burberry              3,095        N/A             Britain
        99  PoloRalphLauren       3,094        N/A             US
       100  Campbell's            3,081        N/A             US

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