Marketing Mole: Who does Google think you are? - Ian MacArthur, Creative director and head of brand marketing, NSPCC

- The first and third results refer to the former Conservative MP, who died in 2007.

- Second is the profile of an artist named Iain MacArthur.

- The fourth link is the only result that is relevant to our search, a link to MacArthur's Twitter feed.

- Last is another Twitter feed, this time belonging to a radio producer in Toronto.

Verdict - For a campaigning organisation such as the NSPCC, Twitter can be a great way to build a community. Although it is his only result, MacArthur's feed delivers an excellent snapshot of his views.

Action - Like many charities, the NSPCC attracts social media activity across several sites. MacArthur has done well to tap into the potential of Twitter, but could improve his own profile and add further value to his role by replicating this on other sites, particularly Facebook.

Ian MacArthur - Wikipedia, the free encyclopedia

Ian MacArthur (17 May 1925 - 30 November 2007) was a British Conservative Party politician. MacArthur was educated at Cheltenham College ... - Cached - Similar

iain macarthur on the Behance Network

iain macarthur on the Behance Network ... iain macarthur. 09/08/2009\Appreciations *. Character Design, Illustration. portrait drawing part 2 ... - Cached - Similar

David Torrance: Ian MacArthur

19 Dec 2007 ... The former Conservative MP for Perth and East Perthshire, Ian MacArthur, has died at the age of 82. A former advertising executive - Cached - Similar

Ian MacArthur (IANMACARTHUR) on Twitter

Creative Director and Head of Brand Marketing for the NSPCC. - Cached - Similar

Ian MacArthur (ianthegeneral) on Twitter

Senior Producer CHFI Morning Show With Erin Davis and Mike Cooper. - Cached - Similar

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