Helena Bonham Carter provides voiceover for Macmillan Cancer Support ad

LONDON - Macmillan Cancer Support has enlisted actress Helena Bonham Carter to promote its new free phone service for people affected by cancer.

The 40-second TV ad will run for two months from 5 October.

The spot, which uses live action rather than Macmillan's trademark silhouettes, has been directed by John Selby from production company Upstart. Bonham Carter provides the voiceover. Three shorter versions of the ad will also be shown on satellite channels only.

In the spot, people talk about the good days they experience because of Macmillan's help. The call to action urges anyone affected by cancer to get in touch and ‘take the first step towards having more good days'.

Ali Sanders, head of brand at Macmillan Cancer Support, said: ‘This new service is a major milestone for Macmillan and will make a huge difference to people affected by cancer.

‘Our ambition is to reach and improve the lives of everyone living with cancer. Advertising is an essential tool to get the new number out to as many people as possible and to make sure they know exactly who we are and what we do.'

Press ads with the slogan ‘Good day?' and ‘Bad day?' will appear in national newspapers and consumer magazines with online banner ads appearing on sites such as AOL, Yahoo!, MSN and Zylom.

Arthur London is behind the creative, while PHD and i-level are handling the media buying. Outside advertising space across the UK has been donated.  






Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers