Yahoo! plots £60m drive

Yahoo! is launching a $100m (£60m) global brand campaign aimed at luring consumers back to the search engine.

The activity, created by Ogilvy, uses the tagline 'It's Y!ou', and will launch in the UK on 5 October. It will include print, online, TV and outdoor ads.

The campaign will run in tandem with ads for Yahoo!'s web search, mobile and email services, which will appear throughout the year.

James Tipple, senior marketing director of Yahoo! Europe, said the brand would engage 'other agencies on a project-by-project basis at local level'.

The TV spots ask viewers to imagine a 'place where time and space collide' and tells them: 'It all starts with you.' Press and poster ads feature the line 'The internet is under new management. Yours.'

The campaign will run on the London Underground, Spotify,, 4oD, Sky, and in Metro, The Guardian, GQ and Glamour. On the Yahoo! network, Yahoo! will run takeover ads leading to a campaign microsite where people can see how they can personalise the web on Yahoo! It is also letting people download mobile ringtones featuring the Yahoo! Yodel.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad