Kenco kicks off £7.5m green packaging campaign

LONDON - Coffee brand Kenco is to launch its £7.5m Eco Refill sustainable packaging campaign, which promotes its refillable packs, which it says use 97% less packaging than its glass jars.

The campaign, by JWT, encourages coffee-drinkers to switch to the more environmentally friendly packs.

Parent company Kraft Foods said TV ads show a comical take on a world with no packaging, with a voiceover by Joanna Lumley.

The campaign also encompasses outdoor, in-store and digital activity.

Malcolm Hett, Kenco senior brand manager, said: ‘The new Eco Refill encourages more environmentally friendly behaviour. We expect consumer awareness around this scheme to be very high.'

 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now