Tropicana Kids! has launched a print campaign featuring children's character Wally. The ads, created by DDB, feature Wally on a deserted beach, away from his usual crowded scenes, promoting the message that Tropicana Kids! has 'Nothing to hide'.
- Diageo drops case
Diageo has ended its legal action against Sainsbury's over an own-label product, which the drinks company claimed was too similar to its Pimm's brand. Diageo took proceedings against Sainsbury's in August over Pitcher's, a gin-based drink to which lemonade and fruit can be added. It is priced lower than the Diageo brand.
- BBC hires Douglas
The BBC has appointed Nicky Douglas as director of marketing communication and audiences for BBC Vision. Douglas, a former senior vice-president and managing director of Walt Disney Television in Asia Pacific, replaces Helen Kellie, who moved to BBC Worldwide earlier this year.
- IKEA plots toys push
IKEA is planning its biggest promotional drive to date for its annual soft-toys charity campaign, which launches next month. The Swedish homewares retailer will donate EUR1 to UNICEF and Save the Children for each toy sold. IKEA will back the campaign with direct mail, press ads and in-store radio activity, as well as communications targeting its 2m IKEA Family members.
Guilt-free by association, page 28
- Coke to show calories
Coca-Cola UK says that, by the end of 2011, it will display information on the front of all its products about how many calories each serving contains. The company has already added front-of-pack energy labelling in Australia and Europe, and is in the process of rolling it out in Mexico and the US.
- M&S Money activity
Marks & Spencer has rolled out an online and in-store campaign to promote M&S Money. Using the strapline 'It's M&S no less', the activity draws an analogy between financial services and the retailer's other mid-premium offerings. Ads use supporting lines such as, 'Leave you without a courtesy car? We'd sooner leave the chips out of our chocolate cookies', and 'Cover and support in all shapes and sizes - just like our underwear.'
- Meerkat's web debut
Comparethemarket.com has launched its latest ad starring its meerkat brand icon, Aleksandr Orlov. The execution, created by VCCP, features the animal in a jacuzzi. It was the first UK TV ad to premiere on Facebook by being made available to the meerkat character's 500,000 friends last week.
Watch the ad at marketingmagazine.co.uk
- Audi in £3.5m push
Audi is rolling out a £3.5m campaign to promote its A5 Sportback five-door model. The press, outdoor, radio and online ads, by Bartle Bogle Hegarty, will carry the strapline 'Think of it as a coupe with more doors'. An initial burst of activity will run until next month and return in January.
- Cadbury Bunny work
Cadbury is promoting its Dairy Milk Caramel Nibbles with a national outdoor and print campaign featuring the Cadbury's Caramel Bunny in a dress by designer Giles Deacon. Digital activity will also run until the end of November.
- Gala Coral shifts brief
Bingo company Gala Coral has moved its integrated marketing account into Engine. Its £8m ad business moves to WCRS from The Red Brick Road, which repitched alongside its digital sister agency Ruby, and Tequila/London, which handled the direct part of the account.
- Coors picks Preston
Molson Coors has appointed David Preston as interim marketing director following Simon Davies' departure. Preston, who is currently director of marketing, portfolio and innovation, has been with the company for 18 years in various roles across marketing and sales. He will report to chief executive Mark Hunter.
- Joop! case rejected
Perfume brand Joop! has failed in its attempt to trademark its exclamation mark. Last week, the European Court of First Instance rejected an application to register the punctuation mark both on its own and within a rectangle. The court claimed that the sign lacked 'distinctive character'.
- SMA in TV drive
SMA, the infant food brand, is launching a TV campaign to help it regain market share from rival Aptamil. The work, by ad agency Publicis, uses the strapline 'For every stage a formula', and promotes the Gold System for infant nutrition. Aptamil overtook SMA as market leader earlier this year.
- Sony backs PSP Go
Sony Computer Entertainment is supporting last week's launch of its PSP Go handheld console with a TV and digital drive by ad agency Love Creative. It is understood that the campaign will focus on the device's versatility, using the tagline 'Your whole world in your hands', which Sony also used for its PSP 3000 console.
- Heinz hires Jordan
Heinz has appointed Paula Jordan, previously global marketing director at Beam Global Spirits and Wine, as its marketing director for beans, kids' meals and soups. Jordan takes up the job as Heinz restructures its marketing team. Adrian Mooney, marketing director of sauces, is leaving the business.
- Plenty in redesign
Kitchen-towel brand Plenty is to embark on the second phase in its rebranding campaign following its name change from Bounty earlier this year. The second phase will include an integrated campaign, a fresh logo and redesigned packaging. Plenty's TV ads will feature brand characters, Brenda and Audrey, in a Matrix-style spoof.
- Xbox 360 entertains
Microsoft has launched a multimillion-pound pan-European campaign in the run-up to Christmas to promote the range of entertainment services available on its Xbox 360 console. The activity broke last Friday and will run until the end of the year, with a focus on Xbox 360 as a way to access on-demand HD movies, music and live TV.
- CAT cinema activity
CAT Footwear has launched a cinema campaign promoting its Earthmovers line. A 30-second ad in which it promotes its Autumn/Winter 09 designs will run nationally until 19 November.
- Change4Life in Simpsons tie
The Department of Health has signed a deal to sponsor The Simpsons on Channel 4 as a way to promote its £75m Change4Life anti-obesity initiative.
From this week, the Change4Life animated characters will feature in idents around the cartoon sitcom. The tie-up will run for three months.
The idents, created by M&C Saatchi, mirror the opening credits of the show by depicting the Change4Life family gathering around the TV.
'The Simpsons provides an ideal opportunity to reach a big portion of our target audience,' said Sian Jarvis, the Department of Health's director general of communications.
The tie-up was brokered by Manning Gottlieb OMD.
Marketingmagazine.co.uk's most clicked-on stories for the week ending 2 October 2009
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4. Unilever chairman Dave Lewis explains brand strategy behind Sara Lee purchase
5. Critics attack Freeview for lack of TV-retune marketing
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7. Unilever buys Sara Lee Personal Care business
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