Retailers hit back at Conservative Party plans to curb binge drinking

LONDON - The British Retail Consortium, which represents the UK's top supermarkets, has attacked Conservative Party plans to ban low-cost alcohol sales.

Shadow home secretary Christ Grayling said at the party's annual conference that he would ban the practice of supermarkets selling strong alcohol at less than cost price. Grayling said supermarkets ‘fuelled Britain's binge drinking culture'.

The BRC has responded by saying that banning the promotions would only be punishing the vast majority of consumers who drink responsibly. A statement on the website said: ‘It will do nothing to tackle the small minority of people who drink irresponsibly. That is not about price or availability. It has cultural causes that need to be tackled through education.'

According to the BRC, ONS Government statistics (ONS) show binge drinking by young men is declining and supermarkets have contributed to the decline in under-age sales. ‘They have introduced a number of new policies including the Challenge 21, and now Challenge 25, principle, where all customers who appear under that age are challenged to provide ID showing they are over 18 before they are allowed to purchase alcohol,' the BRC said.

 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands