Tourism industry launches branded 'Tourism 2023' sustainability scheme

BARCELONA - The UK travel sector is to launch an industry-wide sustainability strategy with the aim of improving consumers' perception of tourism.

‘Tourism 2023', unveiled at this year's ABTA Travel Convention in Barcelona, is being launched by seven founding partners - British Airways, The Co-operative Travel, TUI Travel, Thomas Cook, Carnival UK, the Association of British Travel Agents (ABTA) and charitable organisation The Travel Foundation.

Sustainable development charity Forum for the Future and government department Defra are also supporting ‘Tourism 2023'.

The strategy, which is set to feature prominently in future brand communications, is based on six core principles as a means of creating a sustainable travel industry by 2023.

‘Tourism 2023' pledges to improve protection of the environment, provide consumers with mainstream sustainable products and to create sustainable resorts.

It also looks to ensure destinations benefit from tourism, to better develop employees, and develop environmentally, socially and financially-sustainable businesses.

‘It is great to see these organisations coming together to declare their commitment to Tourism 2023 and working to reduce environmental impact, and I hope others will join them,' said Dan Norris, Minister for Rural Affairs.

Dermot Blastland, managing director at TUI Travel UK & Ireland, added it is vital that industry-wide sustainability goals are set, as the issues cannot be tackled by individual tour operators alone.

 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message