InterContinental Hotels to pool ad tasks

LONDON - InterContinental Hotels Group (IHG) is reviewing its global ad agency arrangements and plans to move the combined account for its Crowne Plaza, Holiday Inn and Holiday Inn Express brands into a single agency network.

The pitch, which will be overseen by IHG chief marketing officer Tom Seddon, will be contested between the group's global roster agencies.

McCann Erickson handles  IHG's business in EMEA, while Fallon works on its accounts in the US.

Leagas Delaney, which will not pitch for the Crowne Plaza and Holiday Inn business, holds the main InterContinental creative account, which is not included in the review.

IHG said the review will not affect its relationship with MindShare, which handles its £80m global media planning and buying account. The agency review follows a series of changes at the hotel group. In 2007, it kicked off a $1bn overhaul of its mass-market chain Holiday Inn.

The refresh was backed by a UK ad campaign through McCann Erickson, featuring the strapline 'We're not changing the world overnight, just the overnight world'.

It is now understood that IHG is in the early stages of a move to reposition the Crowne Plaza brand, with Leagas Delaney handling the project.

Leagas Delaney has also star-ted work on branding pro-jects for IHG's luxury Hotel Indigo and Staybridge Suites chains.




Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message