B&Q introduces 'green army' to combat carbon emissions

LONDON - B&Q has announced a number of initiatives to help customers make their homes greener.

The DIY and homeware retailer is introducing ‘green helpers' in stores to give customers advice on how they can make their homes greener. The eco-advisors will be rolled out to all stores throughout 2010 from January.

B&Q is also implementing Eco shop concepts within two of its stores by the end of 2009 and will roll the concept out to larger stores and online during 2010. The stores will first be introduced in Sutton and New Malden, providing a one-stop shop for eco home needs.

B&Q is also introducing a new eco brand in stores from March to make easy for consumers to identify products that will make their homes more energy efficient. The retailer has also announced that between 23 October and 26 October, it will pay the VAT on green goods so that customers obtain 15% off products including energy-saving light bulbs and draught excluders.

Euan Sutherland, chief executive at Kingfisher UK and B&Q said: ‘Today's announcement is all about making it easy and affordable for customers to green up their homes.  Sooner or later we are all going to have to make changes to our homes in line with the Government's Climate Change agenda and this may seem daunting for many of us to get our heads around.  Whether it's a straight forward loft insulation project or a more complex eco-renovation we will have the products, friendly advice and services our customers will need to eco-vate their homes in the most affordable way.'

The Government has set targets of a 30% reduction of carbon emissions by 2020 and 80% by 2050.

B&Q has recently signed up to the 10:10 climate change campaign in a pledge to cut its own carbon emissions by 10% during 2010. 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Microsoft profits boosted by cloud computing drive
Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers