Samsung opens app fund to developers and brands

Samsung has opened up to brands
Samsung has opened up to brands

LONDON - Samsung is embracing the age of the app by investing in a global venture fund to help come up with game ideas for the next generation of Samsung handsets.

The electronics company is teaming up with Handmark, which makes mobile apps, to create the fund, which aims to generate 'market-changing game ideas'.

The fund is open to companies, individual developers and brands. Those who submit winning ideas will receive as much as $250,000 (£153,000) to develop the ideas in to games. Handmark will assist with development, testing and certification, and then help getting them distributed through the Samsung Application Store.

It is the latest example of Samsung 'crowdsourcing' for ideas. It revealed this week that it had plans in the UK to get consumers to make their own videos, which could end up being in the next Samsung Mobile TV ad.

Apple's iPhone app store has seen two billion apps downloaded at the end of September and 3UK is banking on the appeal of the Spotify app to sign subscribers up when it launches a new smartphone next month.

Chris Barnett, senior vice-president of global sales and strategic partnerships at Handmark, said: "We know there’s a wealth of great ideas out there waiting to be discovered. This is a fantastic opportunity for anyone, including big brands, mobile developers or any individual with a unique, creative idea to make it a reality.

Submissions can be made online and the deadline is November 20.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers