The week in marketing

- Hartley's Jelly pitch

Premier Foods is looking for an ad agency for its Hartley's Low Calorie Jelly brand. The company is looking to target heath-conscious women with the 10-calorie product, which comes in pots.

- Barclays renews deal

Barclays has renewed its three-year, £82m sponsorship of the Premier League. The deal will run until the end of the 2012/13 season. It includes exclusive worldwide marketing rights, UK and international TV programme accreditation, extensive advertising packages, tickets and hospitality.

Ed Kemp on sports marketing at

- Sky enlists Lily Cole

Sky has launched its Rainforest Rescue campaign with the help of model and actress Lily Cole. The three-year scheme aims to save 1bn trees in the Amazon rainforest. The broadcaster has tied up with conservation body WWF for the project.

Read Gemma Charles' green blog at

- Honey Monster radio

Sugar Puffs manufacturer Honey Monster Foods has teamed up with Sony's Fun Kids digital radio station to launch a daily slot for its breakfast-cereal-loving brand character. The Honey Monster will be on air for 12 weeks with a show including celebrity interviews and film reviews.

- World Vision chief

World Vision has promoted Mathew Neville to the role of director of marketing and fundraising. Neville had been head of supporter development since joining the children's charity in 2007. He previously held roles at Orange, NatWest and Freeserve.

- Microsoft OS launch

Microsoft has launched a global marketing campaign to back the release of its latest operating system, Windows 7. The TV, outdoor and digital activity, by US agency Crispin Porter & Bogusky, uses the line 'I'm a PC and Windows 7 was my idea'. Microsoft has also opened its first US retail store, in Scottsdale, Arizona.

Watch the ad at

- OFT clears pub ties

The Office of Fair Trading (OFT) has ruled that there is no evidence that ties between pub-owning companies and tenant landlords are affecting competition in the sector. Consumer group the Campaign for Real Ale, which had complained about 'beer ties' that force landlords to buy their beer from the pub owners, said it would now raise the issue with Business Secretary Lord Mandelson.

- Co-op Motor revamp

The Co-operative Group is rebranding its Sunwin chain of car dealerships. The 19 showrooms, mainly in the North of England, will be branded The Co-operative Motor Group, starting with its outlet in Preston, Lancashire. The dealerships work with manufacturers including Renault, Nissan, Mazda, Peugeot and Fiat.

- Hardys in a box

Constellation Europe has launched a new form of wine-box packaging for its Hardys Nottage Hill brand. FreshCase cartons contain the equivalent of three bottles, and use a pull-out tap to decant the wine. The brand is claiming the FreshCase pack is 70% lighter than the weight of three glass bottles. The wine can be kept fresh for up to six weeks after opening.

- Mates hires TLG

Sexual health brand Mates has hired marketing agency The Lounge Group (TLG) to create a pan-European campaign for its new premium condom brand, Skyn. The ads will run in the UK, France, Italy, Poland and Hungary from next month.

- Which? in ads call

Which?, the consumer lobbying group, has called for the Advertising Standards Authority (ASA) to be given greater powers. A survey of Which? members revealed that 97% want regulators to have the power to ban ads that break the rules, while 92% want them to fine companies that breach regulations. The research also found that 83% would like the ASA to police claims on firms' websites.

- Matalan's haunts

Matalan has launched a Halloween-themed outdoor campaign in which it will dress bus shelters in Glasgow, London and Manchester with bats, cobwebs and spiders. The campaign, running on JCDecaux sites, is designed to promote the chain as the retail destination for all Halloween needs.

- Beechams flu drive

GlaxoSmithKline Consumer Healthcare has launched a £5m seasonal TV campaign for its Beechams Ultra All in One range. The ads, by Grey London, use the line 'Fight back with Beechams' and show a woman faced by Sumo wrestlers, representing symptoms.

- LFC offers Eau d'Wag

Liverpool Football Club has launched a fragrance called L4 Women. The club launched a men's fragrance, L4Men, last year. Alice Frost, marketing manager at Sporter, the company behind the L4 Bodycare range, said that the fragrance 'encapsulates the style, beauty and elegance that comes with being a footballer's wife'. The range also includes after shave and bodywash.

- Post strike hits brands

The Direct Marketing Association believes last week's national Royal Mail strike could cost businesses £10m in lost direct mail and postponed or cancelled campaigns.

Postal workers went on strike last Thursday and Friday in a dispute over pay, conditions and modernisation plans; further action is expected.

Many retailers have already implemented contingency plans to minimise disruption to deliveries. House of Fraser has dropped Royal Mail as its delivery provider and switched to DHL's 48-hour service, while eBay has removed seller despatch ratings from its website, as most vendors on the site rely on Royal Mail.

Send us your nominations for the UK's most irritating ads of 2009. Each year Marketing and TNS compile a list of the year's worst offenders, which are then put before a panel of consumers. Visit us at or tweet us @MarketingUK including the hashtag #crapads.


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