JLS to promote music in 3D

LONDON - Pop band JLS will be entertaining fans in 3D after signing up to run an ad campaign during Channel 4's upcoming 3D week.

The band, signed to Epic Records, has just released single ‘Everybody in Love' and will be promoting their music along with two other confirmed advertisers during the week beginning 16 November.

The second advertiser to sign up to run a 3D ad is financial company ING Direct. The brand is currently running a campaign which shows characters suddenly becoming engulfed by an air bag as they are ‘cushioned' from financial surprises.

Martin Rutland, head of corporate communications at ING Direct, says the current creative lends itself perfectly to a 3D format. ‘This is a great way for us to dip a toe in the water and experiment with different formats which could lead to further developments in the future.'

Courvoisier was the first brand to sign up to run a 3D ad on the channel. Its ad will target a younger audience and will support its 'Mixability' campaign, which encourages drinkers to use Courvoisier as an ingredient in cocktails.

Channel 4's '3D Week' is sponsored by Sainsbury's, which will distribute 3D specs in its stores but will not run any 3D TV ads.

During the week the broadcaster will be showing 3D versions of its idents, in which the camera pans around structures to reveal the '4' logo. Programmes to be run in 3D across the week include, The Queen in 3D, Derren Brown's 3D Magic Spectacular, Hannah Montana in concert and several 3D films.



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