What it's really like inside Debenhams

Debenhams' headquarters
Debenhams' headquarters

We asked the marketing team at Debenhams what it's like to work there

Describe the marketing team in three words.
Fun, creative and dynamic.

How do you come up with fresh marketing ideas?
It's a real team effort - no idea is a bad idea.

What is the main marketing challenge you face?
Our products and brands appeal to such a broad customer base, our biggest challenge is deciding which customers to target, with what product or offer, and when.

What are the perks?
Staff discounts in store as well as the 'Perks at Debenhams' website, which gives us money off products and services such as travel, gyms and hotels.

Does the marketing team socialise out of hours?
On Fridays we'll go for 'one quick drink', which has ended up being the start of many a good night out. 

Are there any downsides?
The fast-paced retail environment means decisions need to be made quickly, cons-tantly keeping us on our toes.

Is there a dress code?
No, working in retail means you get to express yourself through what you wear.  One day you might be in your highest killer heels, the next in your trusted pumps.

What is the company like for training and career progression?
We have a great reputation for developing our people and do our utmost to make sure staff with talent don't slip through the net. We offer a range of training programmes from practical courses to one-to-ones and coaching.

Is there anything our readers might find particularly interesting about the inside of your office?
Our head office is the original Debenhams store and walls are lined with images from our latest brand campaign.

Company facts

  • Debenhams' head office is on the 6th Floor, 33 Wigmore Street, London W1U 1QX.
  • The retailer employs 26,748 people worldwide, of whom 21 are UK marketers covering brand, tactical, local, loyalty, online and cosmetics.  
  • As of April, Debenhams had 153 stores across the UK and the Republic of Ireland; its revenue in 2008 was £1.83bn.
  • Last year the company was voted best UK department store by GMTV.
  • Rob Templeman is chief executive; Ali Jones is marketing director.




Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer