The week in marketing

- Waitrose seasonal ad

Waitrose is to unveil a Christmas ad campaign featuring rising classical music star Camilla Kerslake, the first signing to Gary Barlow's Future Records label. The campaign, created by MCBD, features the song How Can I Keep from Singing, which will also be used in the launch ad for Kerslake's debut album.

- Chrysler rebadging

Fiat is to phase both the Chrysler and Dodge marques out of the European market under its five-year plan to rejuvenate the Chrysler Group. Models from the ranges will be rebadged as Fiats and Lancias. This means the US motor manufacturer's only global marque will be Jeep, which accounted for half of the company's sales outside North America in the first 10 months of this year.

- After Eight TV return

After Eight is to launch its first TV campaign in eight years. The £2.6m push focuses on the Nestle-owned chocolate brand's association with dinner parties. The ad, by JWT London, centres on real-life supper-club host Jim Haynes who invites 70 people to dinner every week.

- Corrie webisodes

ITV has commissioned three episodes of Coronation Street to air exclusively online, with ads shown around the content. The webisodes depict alternative scenes for bad-boy character Tony Gordon's 'attack of conscience' storyline. ITV Studios' Digital Productions branch will produce the webisodes. They are being hosted exclusively on itv.com to tie in with the dramatic climax of the storyline.

Jeremy Lee on media marketingmagazine.co.uk

- Ford in Focus push

Ford has launched a pan-European ad campaign for its Focus model. The TV, print and outdoor activity, by Ogilvy Advertising, retains the marque's theme of 'kinetic design' and the suggestion that Ford vehicles look as though they are in motion even when stationary. The UK ad is again voiced by Northern Irish actor James Nesbitt.

Watch the ad at marketingmagazine.co.uk

- Chelsea seeks tie-up

Chelsea FC is looking for a naming-rights partner for its Stamford Bridge stadium. The Premier League club hopes a deal could bring in £10m a year. The news comes days after Newcastle United FC announced that its home ground will be called Sportsdirect.com@St James' Park until the end of the season. The deal has attracted widespread media coverage.

Ed Kemp on sports at marketingmagazine.co.uk

Mickey gets ratty

Mickey Mouse is being 'reimaged' as the Walt Disney Company attempts to increase the character's appeal to younger consumers. Mickey will take on a 'cunning and cantankerous streak' for Epic Mickey, a video game for the Nintendo Wii due to be released next year. The game is set in a cartoon wasteland inhabited by retired Disney characters. Players can choose between a co-operative version of Mickey or a more destructive one who starts to resemble a rat.

- Barclaycard hirings

Barclaycard is bucking the downturn by announcing plans to recruit 50 marketers ahead of the launch of a loyalty programme next year. The recruits will be work at the credit-card brand's London office, in Canary Wharf, and its Northampton base.

- M&S to offer brands

M&S is to sell branded products in its stores nationwide for the first time. After a trial in 54 stores in the North East and South East of England, it will introduce 400 brands including Heinz, Persil, Marmite, Kit Kat, Kellogg and Coca-Cola to all its UK stores.

- Vodafone hiring

Danielle Crook is to return to Vodafone as brand director, UK. Crook, who has been working as European brand director at Gap, takes up the position next month. She replaces Charlie Smith, who has left the company without a job to go to. Crook is a former head of brand integration at Vodafone.

- GHD fairytale activity

Hairstyling brand ghd is to launch its first TV ad since appointing RKCR/Y&R to its global advertising business. The execution, which is based on a 'twisted fairytales' theme, includes characters such as Rapunzel, Red Riding Hood and Cinderella and features the strapline: 'You can do anything with your hair.' The ads will break on Friday.

- First Direct hires Say

First Direct has appointed Paul Say as its head of marketing. He joins from HSBC Bank International and replaces Mark Mullen, who took a marketing role at HSBC's Middle East operation earlier in the year. First Direct head of brand, Lisa Wood, who has covered Mullen's responsibilities in the interim, will take up Says' former role as head of marketing and communication at HSBC Bank International.

- PETA foie gras ads

People for the Ethical Treatment of Animals (PETA) has launched an ad featuring Sir Roger Moore. Moore, who paid for the campaign, is appealing to retailer Selfridges to stop selling foie gras because of the methods used to fatten the goose and duck livers used in the product. The ads appear on bus stops directly outside Selfridges' London foodhall and carry the tagline: 'Force-feeding birds is cruel, not Yule.'

- Sailor Jerry agency

Sailor Jerry, the First Drinks rum brand, has appointed agency Elvis to handle its experiential, CRM and digital communications following a pitch. The brand launched a website and online campaign in the summer that uses content from consumers and social networks. The brand used the site to support its sponsorship of The Big Chill festival by offering consumers the chance to DJ in a virtual 'Sailor Jerry bar'.

- Eurostar party

Eurostar has rolled out a campaign to celebrate its impact on European culture since its launch in 1994. The activity encourages consumers to describe the biggest change to their life over the past 15 years. Winners will be invited to a champagne reception at London's St Pancras station on Friday. The train operator plans a second phase of activity to highlight how it has changed perceptions throughout Europe.

- Spacey Olympus ad

Actor Kevin Spacey is to star in a TV campaign for the Olympus PEN camera. The £3m ad, by agency Team Saatchi, breaks next Monday and has the strapline 'Don't be a tourist'. It shows Spacey explaining the 'emotional' benefits of the camera. Olympus appointed Team Saatchi to handle the advertising following a pitch against incumbent The Red Brick Road, and Bonfire Design.

- Strictly seeks live sponsor

Stage Entertainment has kicked off the search for its first lead sponsor for the live arena spin-offs from hit BBC show Strictly Come Dancing.

The company has tasked sponsorship agency Generate with the hunt for a principal partner for Strictly Come Dancing: The Live Arena Tour and Strictly Come Dancing: The Professionals.

The Live Arena Tour runs through January and February 2010, following the conclusion of the current series, while The Professionals show will tour from April to July.

MOST READ

Marketingmagazine.co.uk's most clicked-on stories for the week ending 6 November 2009

1. Very.co.uk TV ad to star Holly Willoughby and Fearne Cotton

2. Wal-Mart begins stocking coffins and funeral urns

3. Red Bull halts clandestine field-marketing activity at JD Wetherspoon pubs

4. JLS to promote music in 3D

5. ITV unveils design for virtual news studio

6. Marks & Spencer targets Waitrose with price-comparison ad

7. Red Bull under fire for plot to usurp Monster

8. Vodafone launches 360 services with 'Red heads' ad campaign

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