Breakthrough Breast Cancer appoints CMW

LONDON - Breakthrough Breast Cancer has hired CMW to handle its 2010 Fashion Targets Breast Cancer campaign.

Breaking at the end of March, CMW will handle the outdoor, online and social media activity, which is expected to feature a range of celebrities.

CMW will also produce a microsite to support the campaign, displaying the range of fashion items in the collection and obtaining data for use in an ongoing CRM programme.

Fashion Targets Breast Cancer (FTBC) was established in 1994 by Ralph Lauren after his friend and fashion editor of the Washington Post, Nina Hyde, died of breast cancer.

The campaign was launched in the UK in 1996 by Breakthrough Breast Cancer and over 13 years has raised over £10.5m for the charity, which is dedicated to the prevention and treatment of the disease.

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