The ‘Good Unlimited' ad, by Beattie McGuinness Bungay, features McCain's Smiles, Wedges and Sweet Potato products.
It is based around a Willy Wonka-style potato factory. Potatoes are tickled by a ‘potato tickler' to create Smiles or hugged by a ‘rosemary and garlic machine' to create Sweet Potato.
Mark Hodge, retail marketing manager at McCain, said: ‘These ads are sure to capture the imagination of consumers of all ages. We only do good things to good food.'