With balls of steel (which were as near as dammit on show, thanks to his splendid costume), he had few inhibitions and got a mass of smiles from the waiting travellers, a few of them somewhat uncomfortable.
A quick glance around and I saw that a film crew was busy capturing every single moment. A couple of weeks later and I got my simple mailer from Southern Railways about 'Going Loco' - Loco Toledo being the name of our wrestler.
Check out the Southern Railways website and you'll see him in all his glory. Bonkers, irreverent and downright fun, I can't help but like this campaign. It's from the guys who brought you Comparethemeerkat, who know a thing or two about PR and online awareness. Loco's already on YouTube and has his own Facebook page. Expect to see him all over the place. I look forward to it.
Agency: The VCCP Partnership.