Marketing Mole: Who does Google think you are? - Mike Hoban, Communications director, Directgov

- The first two links push to the website of a photographer with the same name.

- The third result is an article about Hoban's Directgov appointment this year.

- The fourth link is to image results for the name, of which the first two are the marketer.

- Last is a profile on that merges content about Directgov's Hoban and the photographer.

Verdict: This search yields no useful information about Hoban's recent activity. It is important that he is seen taking a lead role in explaining how taxpayer money is being used.

Action: Hoban has briefly appeared in the media to discuss the ongoing work to incorporate more than 700 redundant government websites into Directgov. This project should have greater visibility, and a concerted PR effort to explain its benefits would boost his profile.

Mike Hoban Photography

Mike Hoban is an established Opera, Music and Theatre Production photographer, also specialising in Editorial Portraiture and food photography. Cached - Similar

Mike Hoban Photography - About

Mike Hoban is an established Opera, Music and Theatre Production ... mike hoban photography 01323 811568/ ... - Cached - Similar

Ex Scottish Widows marketer Mike Hoban joins Directgov - Marketing

5 Jan 2009 ... Ex Scottish Widows marketer Mike Hoban joins Directgov marketing news. Read Ex Scottish Widows marketer Mike Hoban joins Directgov and other ... Ex-Scottish-Widows-marketer-Mike-Hoban-joins-Directgov/- Cached - Simila

Image results for "mike hoban"

Mike Hoban - United Kingdom - Email, Address, Phone number ...

Everything you need to know about Mike Hoban Email addresses, Phone numbers, Biography, Brand marketing, Brighton, Glyndebourne, Public Policy, Directgov. - Similar

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