We'll Call You - Chrysler

Chrysler Voyager
Chrysler Voyager

Marketing's Mystery Caller's old man has kicked off his midlife crisis with a new Chrysler Voyager, but is worried about the impact of the marque's sale to Fiat, so we tried to ease his mind

Chrysler Good afternoon, Chrysler customer care, [name] speaking.

Mktg Hi. My dad has bought a Voyager and is a bit confused about what is going on. He said Chrysler was pulling out of the UK, and he has only just got the car. He's a bit worried about parts, and things like that.

Chrysler Right, I can completely understand that. As far as we are aware, we haven't been notified of any drastic changes such as that. Fiat does own 20% of the company, but we haven't been made aware of specific changes. I don't think he has to worry about it at all.

Mktg  I think it was about Fiat. He said they were looking to change the European market and it would result in the cars being rebadged.

Chrysler That's right. I do believe there have been discussions about a five-year plan implementation, but I don't think he has anything to worry about.

Mktg OK. He's just got the car and was concerned that when his warranty runs out, getting parts could be a problem.

Chrysler Oh, I see. He'll have a three-year warranty on the car, but we haven't been notified of any changes like that.

Mktg OK. You know what it's like with parents, they worry about things.

Chrysler Of course, yes.

Mktg So, there's nothing to worry about?

Chrysler Absolutely.

Mktg Thanks for your time.

Chrysler You're welcome.

Verdict:

The call-handler explained the recent news to the best of her knowledge and pointed out that staff had not been notified of any drastic changes. She did say that there were discussions about a five-year transform-ation plan, but reassured me that my father had nothing to worry about.

7/10

 

 

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