Apple weighs up non-skip ad plan

LONDON - Apple is considering introducing advertising on its iPhones, iPods, computers and Apple TV which users would have to watch or listen to before being allowed to use the products.

The company has filed a -patent application in the US for 'enforcement routine' software. It is understood that this will allow Apple to create unskippable ads that could help reduce the cost of the products.

The technology could freeze the hardware and require users to answer questions about the advertising to prove they have not avoided it.

Apple
would let users share the ads and go online to buy products. It would also be able to gather specific user data for advertisers to tailor ads to particular consumers.

The ad patent has been filed for computers but states that the advertising could be applied to any Apple visual user interface including its music players, media receivers, game devices and mobile phones. The move has been criticised on online forums.

Apple could also charge users a fee for services without advertising. iTunes rival Spotify already gives users the option to stream music tracks for free in exchange for listening to
ads, or subscribing to an ad-free service for £9.99 a month. The music player is expected to launch in the US in 2010.

Meanwhile, Apple is expected to launch its much-hyped touch screen 'tablet' computer, next year. The device will be similar to a bigger iPod Touch.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message