Big brands fail to disclose carbon-emission data

LONDON - Google, Burger King and The AA are among 250 big name brands that fail to disclose carbon-emissions performance data.

This is one of the key findings from Brand Emissions, the first annual survey of the carbon performance of 600 of the UK's biggest brands, which was released today. Other brands failing to report include Channel 4, Dyson, Facebook and Iceland.

At the other end of the scale were ‘Brand Emissions Leaders', such as T-Mobile, BMW, British Airways, Abbey and Dell.

The leaders, who also include all of the ‘big four' supermarkets and Marks & Spencer, were awarded the status for delivering carbon emissions reductions or being top ranked on emissions intensity in their sector; having emissions targets above the UK government's climate change committee and reporting carbon emissions in compliance with accepted international standards.

In other findings McDonald's, Harvey Nichols and Porsche were revealed as having no public emission reduction targets. Of those that reported their emissions, 122 (54%), increased them in 2008 such as Barclays, Sky and Ebay.

Brand Emissions was commissioned by Marketing and Brand Republic and conducted by Edinburgh University Business School and the ENDS Carbon team. The data is drawn mainly from the Carbon Disclosure Project (the largest carbon database in the world).

Overall performance tables will be available on from today (25 November) and in a detailed analysis of the results The Brand Emissions Leaders Report 2009 - on 9 December.

For further information about Brand Emissions sponsorship and membership opportunities please contact Sarah Paez at Marketing on 020 8267 4932 or



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