Booost Trading hires Identica to develop Pip organic fruit-juice brand

Pip
Pip

LONDON - Organic food producer Booost Trading has hired branding agency Identica to create and launch its new range of fresh organic juices, Pip.

The premium range of chilled fruit blends, certified by the Soil Association, will be targeted at families and more ‘eco conscious' consumers.

Identica was tasked with created ‘eye-catching' packaging to drive awareness among consumers.

Pip brand manager George Corbin said the range was being developed as an alternative to the many concentrate filled and non-organic juices on the market. To encourage children to drink the juices, Pip will not contain any bits of fruit.

The range consists of three variants: Cloudy Apple, Cloudy Apple with Cherry, and Cloudy Apple with Mango.

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