Shopping around for energy: EDF Energy trials advice centres in Sainsbury's

LONDON - Sainsbury's has partnered with EDF Energy to create a chain of in-store home-energy advice kiosks.

Three trial Sainsbury's Home Energy Centres will open this week in Camberley, Kidderminster and Leicester. Consumers will consult with EDF advisors about the best way to save money and make their homes more energy efficient.

The kiosks will support the launch of EDF's national sales line, offering sustainable heating and insulation products and services. Products on offer include solar rooftop panels and loft and cavity-wall insulation. The project, backed by the Energy Savings Trust, will roll out nationally if successful.

‘There are lots of people who want to invest in renewable energy products but they don't know how or where to start,' said Sainsbury's commercial manager, Adam Zeiderman. ‘By setting up our Home Energy Centres to complement the national order line, we believe we're bringing green technology a step closer to everyone.'

EDF's Natalie Washington says: ‘Supermarkets are part of our everyday lives and we want to help make energy efficiency part of everyday thinking too. The aim behind the Home Energy Centres is to make this information, and other energy and money-saving solutions, easily accessible.'

According to Energy Savings Trust chief executive Phillip Sellwood, up to 10 million tonnes of carbon dioxide a year could be saved through micro-generation technologies by 2020. 

EDF and Sainsbury's, both members of the Nectar loyal programme, have previously collaborated on the energy company's ‘Read. Reduce. Reward.' service. It allows consumers to gain bonus Nectar points when providing readings to verify their energy usage.

Last month, British Gas and npower launched smart metre sub-brands named EnergySmart and smartpower respectively. Both products will allow consumers to enter their energy usage into an online banking-style site.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers