The week in marketing

- Paddy Power activity

Paddy Power has launched an ad campaign welcoming visitors to Ireland, with the exception of people named Thierry. The bookmaker has taken over the baggage hall in the arrivals area at Dublin Airport for the activity, which takes a shot at France striker Thierry Henry whose handball kept the Republic of Ireland out of the 2010 FIFA World Cup finals.

Read Ed Kemp on sports at

- Waitrose in GOSH tie

Waitrose has launched a video advent calendar featuring Christmas messages from celebrities such as football pundit Gary Lineker and singer Gary Barlow, to raise money for Great Ormond Street children's hospital (GOSH). The campaign was created by agency MCBD.

- Stella Artois video

InBev is pushing the green credentials of its Stella Artois brand through a 15-minute video on YouTube. The Recyclage de Luxe Show, created by ad agency Mother, takes the form of a fictitious black-and-white television programme set in 1963. Entirely in French, with English subtitles, it features characters such as Mother Nature and a performance by Florence & the Machine.

- Sky promotes Songs

Sky is promoting its online music service via a TV ad campaign. The activity positions Sky Songs as a hub for millions of tracks and flags up its website where users can sign up for the service. The campaign also includes a cover spread, editorial features and a competition in the December issue of customer magazine Sky Mag.

Read Jeremy Lee on media at

- Nissan in Cube push

Nissan has opened a series of pop-up stores across European capitals to promote its forthcoming Cube model. The outlets are designed to reflect the unusual shape of the Cube. The London store is located on Brick Lane in the East End. Consumers can apply to attend exclusive parties and events at the store by registering at Nissan's Cube microsite.

- Avon backs Refuge

Avon UK has teamed up with charity Refuge to help tackle domestic violence. Avon's global ambassador, actress Reese Witherspoon, will host a press conference today (Wednesday) to launch the activity. The campaign calls on people to condemn domestic violence and sign a petition asking the government to provide more associated services.

- Xmas-tree shortage

Britain faces a Christmas-tree shortage as European producers shun the UK market. The problem is being blamed on the poor exchange rate, which makes it less profitable to export goods to the UK. Denmark usually sends 1m non-drop Nordmann fir trees to Britain, but is expected to supply just 300,000 this year.

- Co-op cuts prices

The Co-operative has launched its biggest Christmas campaign to date with a £200m price-cutting push. The retail chain is offering dividend-card holders triple points on purchases. Tesco has announced it aims to offer £250m-worth of price cuts in the run-up to Christmas. Rival Asda pledged to cut prices by £150m.

- Swiftcover Pop's back

Iggy Pop is set to return as the brand ambassador for AXA-owned insurance brand Swiftcover with a TV campaign in 2010. The previous activity, by MWO, caused a row earlier this year because, at the time the ads were first broadcast, the brand did not offer cover to people working in the entertainment industry.

- Accurist in time shift

British watch manufacturer Accurist has launched a reworked version of its 1978 TV ad featuring Monty Python star John Cleese. The execution, updated by ad agency Albion, is the brand's first TV ad in a decade. It will be supported by a social-media campaign designed to engage a generation of consumers who did not see the original 'Accu-ankle, Accu-wrist' commercial.

Watch the ad at

- Google in SmartAds

Google has joined digital marketing technology company DoubleClick and online publication software firm Yudu Media to launch SmartAds. These enable brands to run automated spots in the digital editions of magazines and ebooks for the first time. SmartAds also allows brands to integrate the ads with ad-serving search engines.

- Subway charity push

Subway is to launch Fundraising Fridays events in all its UK stores to raise money for charity Heart Research UK. The initiative is part of the sandwich chain's increased commitment to the FSA's health and wellbeing scheme. Under the scheme every store will be asked to do something each week to raise funds for the charity. The chain will also add 'mini subs' to its snack menu to offer consumers a reduced-portion-size offering.

- Asda's 'moobs' vest

Asda is rolling out a Body Sculpt Vest that offers its more portly customers the chance to develop an 'instant six-pack'. The range has been launched online through the supermarket's George clothing brand. When responding to Asda's 'Pulse of the Nation' survey, 60% of women said their husband or boyfriend had a beer belly, with half of this 60% saying they would like their partner to slim down.

- Go-Cat does 'runner'

Purina-owned pet-food brand Go-Cat has launched a humorous campaign featuring a free-running cat called Bobo. The documentary-style TV, cinema and online ad, created by DDB London, claims Bobo has become the 'world's best free-runner' because he eats Go-Cat.

Watch the ad at

- Cadbury hires CMW

Cadbury has appointed CMW to work alongside existing agency partners Fallon, PHD and Clusta to develop the Wispa website. CMW has been briefed to provide fans of the chocolate bar with a digital playground that brings them together and provides a platform for consumer participation. The project is due to launch later this month.

- C&C widens cider portfolio

C&C Group, which owns Magners cider, has agreed to buy The Gaymer Cider Co.

Under the £45m deal the Gaymers, Blackthorn and Olde English brands will become part of C&C Group's UK portfolio.

'This transaction strengthens our position within the world's largest cider market and broadens the scope of the group's existing cider offering,' said John Dunsmore, C&C's chief executive.

After a strong debut in the UK market in 2005, Magners, the first over-ice premium cider, has struggled against competition from Scottish & Newcastle's Bulmers Original and Gaymers.

The transaction should be complete by mid-January, subject to approval from the Office of Fair Trading.

- Marketing and ENDSCarbon have published the first annual survey of the carbon emissions performance of 600 UK brands. See if your brand rates as good, bad or ugly at

MOST READ's most clicked-on stories for the week ending 27 November 2009

1. Case study: How Go Go Hamsters became a hit Christmas toy

2. Top 20 slang brands

3. George at Asda launches Body Sculpt Vest to minimise man-boobs and give an instant six-pack

4. Scotland's BrewDog brews Tactical Nuclear Penguin, the world's strongest beer, with 32% alcohol

5. McDonald's to trademark slang-brand Maccy D's

6. O2 reviews £10m digital marketing account

7. Jedward brand challenge.


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