Marketing Mole: Who does Google think you are? - Scott Jefferson, Marketing director, Greggs

- The first result takes us to the website of Christian writer Jefferson Scott.

- The second and third links are to LinkedIn - the former is for Scott Jefferson at Greggs.

- The fourth result is the CV of a US IT consultant.

- The fifth link is for an actor on the Internet Movie Database.

Verdict: Jefferson's LinkedIn profile is prominent on the first page of results. Although he has been at Greggs for more than five years, Jefferson has been active in the press recently and results lower down on the page offer more relevant information on him. He needs to keep pushing himself up the rankings.

Action: Jefferson's recent media activity should be maintained to ensure there is plenty of current information available. This can be supported by more social-media activity particularly through Twitter, where there is already a lively discussion about Greggs.

Jefferson Scott Fiction-Home

When Jeff lays aside his Jefferson Scott superhero cape, he earns a living as mild-mannered Jeff Gerke, a Christian family man living in Colorado Springs ... Cached - Similar

Scott Jefferson - LinkedIn

York, United Kingdom - Marketing Director At Greggs The Bakers

View Scott Jefferson's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Scott Jefferson - Cached

scott jefferson: Directory

View Professionals named scott jefferson on LinkedIn. Millions of professionals use LinkedIn to exchange information, ideas, and opportunities. - Cached - Similar


File Format: PDF/Adobe Acrobat - Quick View SCOTT JEFFERSON. 1102 Grand Avenue, Kansas City, MO 64106 - 816-555-0054 - Cell: 816-555-0947 - E-Mail: BUSINESS PROCESS MANAGEMENT ... - Similar

Scott Jefferson

Discuss this person with other users on IMDb message board for Scott Jefferson. Find where Scott Jefferson is credited alongside another name ... Cached - Similar

- Inspiration provided by


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer