The sponsorship will promote the new Punto Evo hitting the UK market in January. Activity will be across the website.
The UK launch of MySpace Music offers users free access to a catalogue of audio tracks and music videos. It will provide music fans with unlimited free streaming and playlists.
Fiat will have a strong presence across all areas of myspace.com. It will take over the homepage twice a week and the partnership is aiming to deliver 127 million page impressions.
Fiat will also sponsor the Music Evolution Playlist, which is a collection of 16 years of tracks which have claim to have shaped music evolution. Over the course of the partnership, music fans will be invited to create their own playlist. A winner will be picked from all entrants and rewarded with an all expenses paid trip for two to any music event in Europe.