The fast-food chain is targeting young men through the 'showercam' website, where consumers can vote for their favourite bikini and song.
The 'shower girl' will then perform the chosen song, wearing the most popular bikini, the next day. A different video will be played every day at 9.30am. The site will also feature Burger King offers, competitions and viral clips.
The campaign, created by Cow and Pancentric Digital, will be promoted on music streaming site Spotify, which will carry interactive banner ads and bespoke audio ads.
The 'showercam' web address will also feature on Burger King Breakfast print ads and in-store.