NHS uses 'dark' virals to warn youth about the dangers of drinking

LONDON - The NHS has launched a viral campaign which shows showing a woman urinating in the street and a man dressed as a turkey being run over by a car.

The viral videos are part of a £25,000 ‘Cocktales' campaign designed to highlight the dangers of drink to young people in Derbyshire. The activity was developed in partnership by The Rocket Science Group and Raw.

The first video, Bloody Mary, shows a young woman who urinates in the street, falls over and is then jeered at by a group of passing young men. The second, Tequila Slammer, shows a man on a fancy dress night out dancing.  He then enters a mock fight with his friends and then gets knocked down by a car.

Alison Pritchard, a consultant in public health at Derbyshire County Primary Care Trust, said: ‘We know from our research they watch YouTube videos that capture their attention. Our videos use dark comedy to make them laugh but then show the serious side of the problems alcohol can cause.'

Cocktales is aimed at people aged between 18 and 24 and advise students and young people to have at least two alcohol free days in between nights out with drink, set a limit for alcohol and cash before they go out, and have a snack instead of a final drink.



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